Modern consumers are getting savvier about how they spend their money and what they spend it on. Nowadays, consumers are very careful on the products they buy especially when it comes to food products. They are careful about the nutritional value of the food items. With so many people looking to check their weight and eat healthy, the first thing a consumer will look for in a food packaging is the labeling. Food labels contain nutritional value and the list of contents in a packaging.
It is unfortunate that some food producers mislead and lie to consumers just to get them to buy their products. The FDA has set some rules and regulations regarding food labeling that every food producer needs to follow. In as much as the FDA rules sets a guideline on how a food producer should print their food labels, these rules are not always very clear to consumers to deem them trustworthy.
As a food producer, you need to set yourself apart from your competitors and create food labels that consumers can really trust. How can you do this?
Be Realistic About Serving Sizes
The FDA requires every food producer to list serving sizes of a food product. For example, you need to list the amount of fat, sugar or calorie in a food product to allow consumers make informed choices. As this may be, these serving sizes are unrealistic and from a consumer’s point of view, a size may seem small but only when consumed in small amounts. To set your product apart from others, be upfront and honest about the actual serving sizes in your food products. Consumers will appreciate the transparency from your company. A consumer will either care about the content size or not, but either way he or she will appreciate your honesty.
Be Careful When Using The Words Grass-Fed, Natural Or Organic
Products that are organic or natural are the hype right now. As a producer, you should be careful about how you use such words in your labels. Consumers are now more informed about the definition of such words and if you end up using them carelessly, consumers will not take your products seriously. To use these words correctly, you have to give an account to verify that your product is genuine. For example, if your products are natural, you can go ahead and list the natural ingredients you use.
Have A Better Understanding Of FDA Labels And Food Regulations
To ensure that your labels are meeting the regulations set by the FDA, you need to stay on top of the most recent FDA labels and regulations. When it comes to all natural products, there are no set regulations on how to label the products. However, as a producer you need to ensure that you give honest and accurate information about your product. If you process your products without synthetic additives, artificial colors or flavors, it is safe to state that your products as all-natural.
The above tips will help you create food labels that can be trusted by consumers. However, there is so much more than creating trustworthy labels. In order for consumers to notice your products in the first place, you need to design custom labels that are attractive.
