Cosmetic products are not basic needs; a person can choose not to buy them in order to have more important stuff. This is why great marketing is essential for beauty products. There is a need to convince consumers that they have to pick up the products and they must want to try them out. One way to achieve this goal is to create a label design that is striking enough to attract the customers. Here are ways on how to do that.
Know Your Customer
Who is your ideal customer? Knowing your target market will make it easy to design the label. It will give you a general idea about what must be considered in the design specifics. For example, you can identify the gender or age group of target customers. When you have that ideal customer in mind, you can now pinpoint what their needs and preferences are and incorporate them in the design elements.
Identify Your Personality
Apart from knowing who your customers are, you must also identify the kind of personality you want to portray. Do you want your brand to be edgy and daring? Are you leaning towards being a luxurious brand? Or are you more into becoming the next big thing in the drugstore-makeup category? You have to match the design according to the image that you want the people to see in the brand. This is the first step in creating identity.
Set the Design Standards
There different design elements that must be considered in creating labels. First is the style. It is the mood and personality of the design. Is it going to be vibrant and bold or you want it to be a classic minimalist? Identifying the style will make it easy to choose other elements to make the design cohesive. Along with style is the color selection. You must set a standard color group that will be consistent in the style that you chose. To illustrate, if you want to appear sweet and compassionate, try to use pastel colors like muted pinks and yellows. You have to avoid bold or daring ones like purples and reds. In short, it would look awkward to use colors that completely contrast with the identity you are trying to convey.
Consider the Packaging
Beauty products have a lot of categories. It is not only about makeup or skin care. There are also bath essentials like soap, shampoo, and body wash. Under cosmetics, it is categorized depending on each use such us for the lips, eyes, or face. The important thing to note here is that when designing a label, a lot of weight should be put on the type of packaging you are going to use for the product. Does it need to be waterproof? Then you should consider having labels fit for shampoos or soaps. Do you want it embossed, glossy, or embossed? There are different finishes for cosmetic labels that will fit such preferences.
At Cut Sheet Labels, we help create beauty product labels that are stunning to look at. Avoid looking inferior to the competition. Instead, shine and be above them all with a well-executed design and a professional- looking label.