Do you know that in today’s product market, you will surprisingly find that simple label designs are the most effective? More companies are employing the “less is more” rule as they design their product labels to penetrate new markets. In this article, we are going to give you a few tips on how you can come up with custom coffee labels that are not only simple but, those that will be the most effective towards promoting your product sales.
The coffee market has grown over the years and continues to be one of the most thriving businesses in the United States. Statistics show that more than 50 percent of adults in America drink coffee, which makes coffee production a lucrative business. Let’s have a look at the top pro tips to help you create simple coffee labels that are effective.
Choose the Right Typography
When it comes to designing custom labels, typography is usually a transformative element. The kind of font you use on your coffee labels can have a great impact on how your audience perceives it. You need to do a demographic research on your target market before you choose the type of font you will use on your product label. For example, initially, coffee was a drink that was commonly taken by people who were in their middle ages and older generations. However, recently things have changed and younger people are getting to enjoy a cup of coffee more than before. As a coffee producer, you need to choose a font that will be appealing to both the young and old generation to create a wide market share.
Choose a Natural Color Palette
Coffee is a natural product and you need to use nature-inspired colors to match your product. Choose colors that have a calming effect and those that will influence consumers to make the right choice. Colors like brown and black will give your coffee labels a touch of wholesomeness. You can pair color brown with a cool color to create a natural color palette.
Combine Imagery with Minimal Styles
The application of images in a product label is still considered to be one of the most powerful advertising tools a company can use. Striking and simple images are able to stick to consumers’ minds making your product memorable. Choose an image that relates to your product and ensure that you combine it with the right typography to come up with a unique coffee label. Most consumers do not have the time to go through all the text in a label and they heavily rely on images to inform them about the contents in a package. A coffee producer, for example, can choose to use the image of roasted coffee beans to inform the consumers about the contents in the packaging. Make sure that you use high resolution images and photos to create a clear label.
Go Arty
You can make your products stand out more by creating coffee labels that have a personal touch. You can use hand drawn artwork on your labels to create the impression that your coffee is home brewed and unique.
Not all product labels can be designed the same. Products that require bath and body labels need a more bold approach to ensure they appeal to the right audience. In this case, you need to use bold colors and imagery to reach the target audience.
