When shopping for spices, what most food lovers are lured by is the label of the products. Having an oblique label makes you loose a lot of points in a foodie’s eye. Your label has to stand out from the rest. Since all other labels are also trying to be the best, you have to be one step ahead of them. Think like a foodie and use that to get you ahead to sell your product. Use your spice labels to show them that your spices will enrich their food in a way they will keep coming back for more. Keep it simple but eye-catching.
Use Tasty Graphics
Invoke the foodie’s desire by using appropriate mouthwatering graphics of the finished meal after using your product. You need to pull out all the stops and go big. Prepare an appropriate dish and hire a professional photographer using a high resolution camera to take the shots. Psychology points out that most people get more attracted to spices with imagery. You will be able to cause a stir in their taste buds using just the graphics. Foodies will not be able to leave your product behind.
Give Out Suggestion Recipes
You may think that all foodies should be able to know all there is to know about spices and where they need to be applied. This is not true. You should go the extra mile and give them appropriate and valid dish choices they could use it in. You might even motivate them to try new recipes. You may use multi-layer labels or QR codes that will let them have access to the recipe suggestions you have laid down for them. You can also offer them a one-of –a kind recipe to try out.
Highlight Special Ingredients
Spices such as Paprika, onion powder and black pepper are usually a combination of different ingredients. Using Nutrition facts, showcase why your spice is differ from the rest. Offering of an explanation on how the spice will impact the dishes will attract flavor seekers. This will also increase awareness on how the spice pairs with its respective dishes.
Let Them In On Your Story
Most spices have an interesting background story. You may indicate the origin of the spices (this may encourage foodies especially if the origin is from an area well-known to produce the best), the company’s origin and other information like charity efforts from purchase. Information on what inspired you or how you came to develop it may attract them. This may be a lot of information; you may opt to use a QR code to display your information.
Choice Of Words
The words you use to describe your product are key. You may choose modest descriptions such as bitter, sweet or sour. You may use alpha adjectives to get the foodies’ attention: smoky or bold. This will keep you up and running.
In closing, your spice label is your all. Take into deep thought how the design enhances your product to bring forth customers. Use the above guidelines and your brand will be in demand at all times.
