If you are designing soap labels for commercial products, it is vital to get the details right to avoid having to reprint. Some of these helpful tips will help you with your next soap label design project.
Use Texture, Color And Type To Your Advantage
It is best practice to design labels in CMYK rather than RGB to create high quality colored labels. Consider how color will affect your product’s presentation. Ensure that the typeface you use on the packaging can be read from a distance and the colors you use facilitate legibility from any distance. It is tempting to use a reflective or metallic label since they are eye-catching, but these materials can make lettering, when paired with texture and certain colors, hard to read. Don’t forget to consider the psychological interpretation of color when designing soap labels.
Design The Label With The Product And Container In Mind
Obviously it is important to use labels that are proportional to the container. However, proper measuring is the most important step in label design. It is tempting to jump right into the design when you have a burning idea before you consider your soap packaging. Whether your soap container is squared, tapered, or rounded, you will need to ensure your label fits perfectly. The label design should also compliment the shape of your container.
Create Memorable, Distinctive Labels
Packaging and labels should always stand out. Whether you are designing labels for commercial purposes or your line of personalized branded soaps, it is vital to consider how the label will be presented. Not all brands are able to afford strategic locations in stores or specially crafted displays for their products. Most will have their products placed alongside competitors, so you will need to consider presentation, shelving and lighting. Your soap label design will have more impact if it is unusual, eye-catching and clean. Ask yourself the following questions to ensure the success of your label designs:
- Will your target audience find the design compelling?
- Does the design accurately ad clearly reflect the brand and the product?
- Is the label distinctive among competitors?
Get Feedback
You can invite people to take part in a survey to determine whether your soap packaging and labels strike a chord with consumers. The best way to engage with customers is by incorporating QR code labels in your packaging to get them to your website. To encourage more customers to engage, you have to give them something back in return for their time. You can enter each customer taking part in the survey in a raffle, where they stand to win gift vouchers. Some of the questions you can ask in your survey include:
- Do you prefer this design on the packaging?
- Does the design fit into your lifestyle?
- Does the packaging design communicate the experience?
- Does this design feel natural?
As a soap manufacturer, it is vital to consider the environmental impact of your work. Choose label materials that are eco-friendly and containers that can be recycled. Also consider the size of your labels in terms of the waste they create.
