A well thought out promotional label development plan can put a company’s limited resources to better use which in turn increases sales. Start-ups and small businesses are likely to have fewer resources at their disposal which makes it harder for their products to compete with well-known brands. Your promotion labelling plan is just a small part that should fit within the context of your marketing strategy. We have come up with the best practices to create and manage successfully promotional labelling strategies. These are the guidelines you should follow to ensure your labelling strategy is effective.
Fail To Plan, Plan To Fail
What message do you want your promotional labels to convey? This should be the first question every company should ask themselves before they design their labels. For a promotional label to be effective, you need to come up with a predetermined message or quotes that you want your target audience to receive. Once you have developed your message, you should gather technical information that will be on the label. Don’t just use basic information such as logo, net weight, ingredients and manufacturer/distributor information. Incorporate barcode labels to link consumers to your website to help them get more information about your current promotion.
Get Your Label Professionally Designed
A cost effective way for designing a stellar promotion label is to hire a graphics designer. A professionally designed label will boost products’ shelf appeal and this will help customers spot your product from a distance. Generally, promotion labels are meant to draw target audience attention and they should be designed in a way that they pop. An experienced graphics designer will know what to incorporate in the label designs to ensure they stand out to attract consumers’ attention.
Put A Limit On Your Designs
When designing a promotion label, you should stay away from overly complex designs. Label designs can seem alright when being designed on a desktop monitor but can look totally different when shrunk down to a label size. Make sure that the designs are proportional to the size of the label to achieve a perfect finish. A promotional label should not have complex design. Consumers do not have the time to read through a lot of text. Make sure that your design is simple and straight to the point.
Note
There are several types of promotional labels and they include barcode labels, price tag labels and QR code labels. All these promotional labels apply differently depending on the market strategy a company has set. The QR code labels are mainly used to direct consumers to a company’s website when a company wants to offer more information about a particular product. QR code labels can also be used to encourage consumers to take part in a survey and in return they are offered great chances to take part in a raffle to win prices. Price tag labels are mainly used to alert consumers when there are special offers on a product or a sale. Price tags are designed to stand out in a product’s packaging to attract attention.
