The competition among consumer goods companies is fierce. Every other time, new companies emerge and they all look to get a fair share in the market. For this reason, companies work to ensure that their brands stand out so that they can attract the attention of consumers. If you are looking for ways to promote your products, you need to come up with attractive, attention-grabbing labels that can make a difference between losing customers to a close competitor and enticing them to buy your products. In this article, we have included tips on how you can incorporate graphics or images to redesign promotional labels that are successful.
Enhanced Graphic Designs
Since product labels have minimum availability of space, concise and clear graphic design ideas gain maximum popularity. An image in a product label holds more information than even text. If you are looking to incorporate a graphics design in your promotional label, you need to use the latest graphics design software to ensure you create a high resolution image. Hire a professional graphics designer to take care of your label design. Labels with blurry images tend to send the wrong message about a product. A blurry image on a product label can translate to a product itself of being low quality and consumers may end up choosing other products. Make sure that your images are clear and ensure that you use a professional label printer who will print clear labels as designed.
Use Color in Promotional Labels
To easily grab the attention of your target audience, you need to ensure that your label designs are visually appealing. Adding colored images on your product label is a great way to attract consumers’ attention to your product. Make sure that you take photos or use images that have high resolutions to bring out clear colors. Consider using professional photographers to capture high quality images and photos. The best printing method to apply when printing colored images is using digital label printing.
Emphasize On White Space
A white space on a product label does not refer to the white color. Instead, white spaces refer to any areas on a product label that is not taken up by illustrations, text or images. Basically, a white space is the background color of a label design. To make your images stand out more in a product label, you need to know how to apply white spaces to help create a visual distinction. If you are looking to achieve a minimalist look, use more of the white spaces available on your label. To create a sense of sophistication, use white spaces appropriately in a bold way.
Maintain Originality
To make your products stand out, you need to come up with a product label that makes your mark in the crowd. Try to keep your designs as original as possible and avoid using familiar images. To come up with creative imagery for your product label, try looking at what your competitors have done with their label designs. Gather as much label designs as possible that relate to your product to come up with an idea. Come up with an image that not only represents your product well, but one that is unique and consumers can easily relate with.
