The use of clear labels is fast becoming popular with most companies since these labels allow the product owner to be creative with their product’s design. Clear labels have the “No label look” which blends well with a container to make it look like there is no label applied.
Clear labels are cost effective compared to printing directly on a product’s container since there is less technical process required. If you are a new business owner looking for a label that will work for your product or simply looking to upgrade your existing label choice, read on to find out why you need to consider applying clear labels.
Heighten Bold Colors
For brightly colored products, clear labels allow the products to stand out on shelves since the material does not cover the colors. For example, most water bottle labels and fruit juice manufactures use clear labels on their products since they allow consumers to see the content in a packaging which promotes sales. Clear labels use minimal ink and label material and this saves on costs since you don’t need a complex design to market your product. This is the one label that allows your product to market itself.
Create a Unique Effect
You can choose to be creative with your label design by using the clear label with another label. You can have the clear label as the primary label and have it applied on one side of a container. On the other side, you can have a different label material to create an interesting effect. When customers look through your product, they are able to see the design on the back label to achieve an interesting effect. Products that are not as interesting can adopt this label idea to make them fascinating and attract attention from far.
White Underprinting to Improve Label Design
When you print on clear labels, the ink appears transparent and therefore label printing companies underprint with white ink to make them visible. Underprinting means that a layer of white ink is applied at the back parts of the label that you want to appear opaque. White underprinting is not necessary when printing clear labels for white containers since they already give the label design opaqueness.
Clear Labels Allow You to be Creative
Clear labels can be designed in a variety of shapes and sizes to fit any product. You can be as creative as you want with your label designs which make clear labels a good choice for most products. You can choose your label to wrap entirely around your product or you can have it designed in way that will cover a few patches on your product. You can use bright colors on the label to bring out the message you need and also make your product stand out more.
Bottom Line
As you can see, you cannot really go wrong with clear labels and they can be applied on most products. If you are not sure whether clear labels will work with your product, consult a label printing company who will advise you on the best label material to use.
