QR codes-These barcodes are an awesome way to market your brand, one can take advantage of them to promote one’s company. QR codes or quick response code as they are also known, are now getting notability and popularity in the current world market. A lot of businesses are shifting to the use of this code as a way of attracting customers to use the internet for more information about their business. As a marketing technique it comes with numerous benefits as listed below.
Inexpensive
http://qrcode.kaywa.com/ or http://www.qrstuff.com/ are sample websites that create basic free basic or cheap QR codes. There are also other free online programs that can help facilitate all your basic QR code needs.
Audience Tracking
With QR codes, it has become much easier to track results through the track scanning activity. Through the track scanner one can view how many people are scanning the QR code, the location that they have scanned from, and the type of device that was used to scan the code. In short it gives you deep insight on how the code is working out for you.
Networking, Community Build Up
Connecting customers on social media such as getting potential clients to ‘Like’ your Facebook page, means the user has the opportunity to create a connection with them and there is the most likely chance of them spreading word about your brand in the long run translating to more money in the bank. Your customer base could be built up unknowingly through creation of discount codes that are unique to every QR code e.g. “scan here for a 20% off coupon or giveaway.”
Design Appeal
From a marketing point of view, QR codes don’t necessarily have to be in plain white and black. On the contrary, they can be designed and personalized to have a unique look. QR code designing companies (e.g. QRLicious) come up with custom stylish QR code designs that automatically draw any customer’s attention.
Favorable For Smartphones
An estimated 94% of mobile users search for local information on their smart phones— a good number of those people actually visit a business in person or online afterward. Through the use of QR codes, the need for notebooks and pens to jot down URL’s or physical addresses is no longer necessary. QR code readers or generators can be supported on all major mobile platforms. Be it android, ios, blackberry or windows platform.
Versatility
QR codes can be added to just about anything. This ease of use makes it convenient and applicable to all forms of marketable goods. QR code is quite trouble free and less complicated when it comes to usage or creation. It involves entering details such as URL, phone number or text that you would like rendered in the barcode into a QR generator.
In summary, QR codes if used in the right way can be an effective tool to the increasing number of tech-savvy consumers. It can be the missing ‘oomph’ that can get you that competitive edge that your business has been lacking. You can simply incorporate QR codes in your promotional labels to increase traffic in your website. Should you use a QR code? Yes you scan!
