colorful labels
24 Jun
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Color selection is a big factor when it comes to label design process. From customers’ perspective, the colors of your labels can gravely, or greatly, impact their decision to buy your products over your competitors. Buyer demographics like global location, gender identity, culture and age should play a part in color selection. The color(s) you choose will then represent your product on the web or on the shelves.

You need to research your target demographic to get a better understanding what they want and who they are. The more specific you are, the more targeted your label designs will be. To grab consumers’ attention and emotions, choose colors that speak to them. The right color choice will speak about your products as well as what these products can do for consumers. Let’s take a look at what different colors mean to your brand identity and why you need to print colorful labels to reach your target audience.

Blue

This color represents reliability and trust. There are different shades of blue and they give even more depth of meaning. If your brand has a more serious and professional personality, you may want to use bolder blues. Labels for bath and beauty products use lighter shades of blue since they represent calmness and security. Major corporations and companies like HP and IBM use blue as their main color. Color not only adds an aesthetic appeal to a product label, but it also helps consumers remember the product.

Purple

This color is considered a royal color and it represents success and imagination. The best aspect about purple is that it is not gender-specific meaning that it can be used to design labels for different products. You will find purple mostly used to design labels for products such as clothing, toys, cosmetics and many more. If your target demographic comprises of children and females, you may want to use purple in your label designs.

Red

Red is a bold color. It is the most used color in the color wheel simply because it grabs attention easily. This color represents passion and appetite and it mostly used on food labels because it gets the metabolism going. Big food companies like MacDonald have used this color because they understand the psychology behind it. It helps to create an increased appetite leading to more sales.

How To Print Colored Labels

The best printing method for colored labels is using digital label printers. These printers offer high resolution labels which are clear and crisp. Digital label printers use CYMK cartridges to produce colored labels. They are designed to print labels fast and all you have to do is have a ready label design on a desktop and print. To print clear labels, you need to save colored images in jpeg.

To know which colors work best with your product, print different product labels using different colors to test the market. Observe which labels help to sell your product more before making the final decision. If you are a small business owner or a startup company, you need to invest in a digital label printer which allows you to print as many labels as you want and whenever you need them. This printer is compact, inexpensive and it helps to cut down on label printing costs.