promotional labels
09 Nov
/ By

A good promotional label should be able to do two things. One, promotional labels are meant to fully attract consumers’ attention to the event or product advertised and two, make the target audience respond. As you seek to promote your product, you should decide whether you want customers to buy your product, remember the brand or both. You can only have a successful product promotion if have the right type of promotional label. Read on to better understand the different kinds of promotional labels available before choosing one that will suit your needs.

Piggyback Labels

Piggyback labels are designed with two layers where one is peeled off leaving the other part adhered to a surface. This kind of promotional label is best applied on print publications, mail correspondence or business reply cards. You can have piggyback labels adhered to your products to provide instant redeemable coupons. The top layer can be peeled off to be redeemed leaving the bottom layer intact.

Coupon Labels

Sometimes getting a shelf space for a point of sale promotion can be difficult and this is where coupon labels come in handy. This type of a promotional label is an on-pack coupon that requires no design changes to your packaging and no extra shelf space. They use an adhesive to affix your offer on a package which can be easily peeled off to be redeemed at the store counter. Coupons labels encourage impulse purchases, promote other products, boost your brand and message and offer rebates. You can have custom coupon labels to attract more attention.

New Notes

New notes use repositionable adhesives to stick on paper or newsprints and can be peeled off and reapplied without leaving any damage. They are best applied to advertising mediums and can be placed in newspapers, direct mail marketing or magazines. They are very effective when a company is looking to target a specific audience either by interest or location. They are placed in strategic pages in newsprints where the target audience is more inclined to look at or read.

QR Code Labels

QR code or the Quick Response Code is a two-dimensional barcode which is machine readable tool, containing information about the product which it is attached to. These labels are growing in popularity and can be seen in most digital and print ads. They are used to engage the customers by scanning the code using their smartphones to get to a website to access coupons and sweepstakes giveaways. They can be printed separately or can easily be incorporated into current label designs.

Sticker Sheets

If you need to share event information or create brand awareness, then you need to get sticker sheets. They can be applied on envelopes and welcome kits to give customers contact details like phone numbers and website address where they can get more information. These stickers can be printed on a variety of materials and can easily be customized to any size or shape. They are more like “save the date” stickers to remind customers of upcoming events.