The capability to reliably print labels in-house has been a holy grail for many businesses, especially small start-up businesses. Small companies have not had the luxury to print their own custom labels until the VP 700 digital label printer came along. This printer has allowed business owners to not only print product labels as much as they want and when they need to, but has also helped businesses cut down on production costs tremendously. As a small business owner, why do you need to invest in this particular digital label printer today?
Design Flexibility
For a business to be competitive, a business owner has to regularly examine whether the label designs work for attracting the target audience. That means that a business has to print several label designs to test which one is more effective in the market. Printing new label designs using old methods like flexographic press can hurt a business’ finances. If the label designs are multiple, the costs add up even quicker. Having the VP 700 saves a company time since there are no setup or plate fees involved, so it can start printing labels at any time.
Short Run Labels Capability
When placing print runs in label printing companies, one is required to at least order for a sizeable amount of labels in order to pay less. This can be very costly for small companies that may not require as much labels at a time. However, when a company owns a VP 700, they have the luxury to print the exact number of labels they need whenever they need to. This avoids label wastage too.
High Quality Labels
Digital labels are designed to print full color labels that are crisp and clear. With the market being to competitive, companies need to print high resolution labels that are aesthetically appealing to capture consumers’ attention. Use the VP 700 to print labels with life-like colors to make your products pop more on the shelves.
Quick Turnaround
Digital printing requires less setup time compared to traditional label printing methods, meaning that you print labels fast. A company’s good reputation depends on the ability to deliver orders fast. Having the VP 700 means you can print labels fast even for last minute orders.
Versioning
This term refers to the ability of a label printer to print labels that have similar designs, but not identical, simultaneously. This is something that flexographic presses cannot do. The V 700 is designed to print numerous variations of the same size in a single run. This means that a business can print different labels at the same time thus cutting costs and time. Versioning also helps a company to print many variations of product labels for different markets at the same time. Additionally, versioning opens up great new creative possibilities for custom labels since you can add multiple barcodes, consecutive numbers and names from a database.
Easy To Operate
The VP 700 is easy to operate. All you have to do is save print files in pdf in a PC and then send to the printer. If you need to make changes in the label design, you just have to go to the saved print file and edit.
