To create a unique wine label you need to start with having a great concept. Successful wine companies use custom made wine labels to market their products and expand their market share. Whether you are opening a new wine company or simply looking to expand your current market share in the wine business, there are various factors you need to consider before designing a wine label.
The number one mistake most wine companies make is that they do not take time to study their target market before printing wine labels. It is important to study the demographics of your target audience to allow you to come up with a creative theme that will sell. Before designing your wine labels, you need to pick a theme first. How do you go about doing this?
Identify Your Theme
To make your wine stand out, you need to pick out a theme that will appeal to your target audience. Check out the following themes to choose one that will suit your concept:
- Classic: Think elegant, regal, traditional and dignified. Classic themes require you to use model traditional label styles.
- Fun and silly: Think laid back, casual and valuing personal experience over prestige. You can be as creative as you want with fun and silly wine label themes. Have your labels hand drawn or even whimsical.
- Old timey: Think honouring the past, natural materials and handmade. Wine labels with old timey designs use vintage artisan techniques, illustrative designs and classic typography.
- Modern: Think visionary, advanced and state-of-the-art. Modern wine labels focus more on the materials they are printed. They play with typography, minimalism and negative space.
What To Include In Your Wine Label
Once you have established a concept and picked out the best theme for your wine label, you can go ahead with designing your label. Be creative with your wine label design but, you should not forget to include useful facts in the labels. Make sure that you add the following tidbits to your front label:
- Wine brand
- Wine’s name and/or dates
- Wine blend
How Big Should Your Label Be?
The size of your wine label will mostly be determined by the size and type of bottle you are packaging your product. If you choose to use an opaque bottle to package your wine, you can choose to cover the whole bottle with your label or use the front and back labels. If your wine bottles are clear, you may want to use minimal sizes of labels to allow consumers see the contents in the bottle.
How To Make Your Wine Labels Stand Out
Now that you know what you need to create exceptional wine label designs, the next step entails printing quality labels. There are a variety of label materials you can choose from for your wine. Consider the storage method of your wine. If the wine needs to be chilled orrefrigerated, use waterproof materials for durability. If you are not sure which label material will suit your wine, talk to an experienced label printer to help you make the right choice. By following these tips, you are sure to make your wine brand a success.
