creating attractive labels
03 Dec
/ By

Do you ever wonder why some labels tend to attract more attention than others? Well, it is pretty simple. Studies show that successful product labels have unique characteristics that when combined with some psychological factors easily determine whether a label will attract attention or not. There are various ways you can make your product labels compelling to make them stand out. This article will highlight top tricks that will help you not only create attractive labels but also send your labels up the food chain.

Use of Images

Great companies incorporate images in their brands and this helps to build relationships between the product and customers. Customers tend to get familiar quickly with images and it makes it easy for them to differentiate between your product and other similar products in the market making their decision process quick. Images also convey important characteristics about your product. For example, if you are selling yogurt and put a banana image on the label, automatically customers will know that your product is banana flavored.

Consider Color

The color you choose to use on your product label greatly influences the overall effect it will have on attracting attention to consumers. You need to learn more about color psychology and how it affects the perception of your product to the general eye. For you to win a large market share and create a loyal customer base, you need to utilize your brand colors and incorporate them in your product labels. This way you not only increase your brand recognition but you also attract repeat customers. Always go for bright colors that will make your products stand out from the rest.

Choose The Right Font

Fonts play a crucial role in how successful a product label will be or not. It helps to study your target market well before choosing a font to use on your product label. Use factors like age and the location of the target market to help you come up with the right font. Never use more than two fonts on the same product label, this tends to confuse the customers and makes it hard for them to concentrate on the message being conveyed. The font size should be well balanced to fit the label size; not too big and not too small either.  If you use very large fonts, this will overwhelm the label and your product while on the other hand if you use a font size that is too small, then your information will be easily overlooked.

Material Preference

Decide to go out of the norm and take a different approach on the kind of label material you choose for your product. Your products labels need to have an appeal to the sense of touch and engage your customers on more than a visual level. Come up with something new and innovative by using materials that encourage an interaction between your product and customers.

At Cut Sheet Labels, we partner with our clients to come with unique designs for your product labels. Take advantage of our expertise and make your product stand out. Contact us today for more information on product labels!