It’s yet another holiday season where friends and families come together to enjoy and exchange holiday gifts. You can be a part of your customers’ holiday memories by packaging your products with custom holiday labels. Using limited edition holiday labels make shopping for your clients more festive and this will remain in your customers’ memory for a long time. Using holiday labels on your products makes it easy for customers to get them as gifts for their loved ones. This article will show you ways you can make your labels more festive this Christmas and New Year and kick your marketing game into high gear.
Use Colors and Imagery
Use colors and imagery that go well with the holiday you are promoting. For example, for Christmas and New Year, you can use eye-catching colors that are popularly used around these holidays. Imagery like Santa clause or colors like bright red could really make your product stand out on the market shelves. If you have more than one product line, you can use different colors and imagery on different products to give your clients more options for their gift choices.
Add a Gift Tag to Your Label Design
You have a choice of making small changes to your product labels or give them a completely distinctive look to give them a holiday look. One way to encourage your customers to buy your products as gifts to their loved ones is by adding a gift tag that allows them to write personal messages. You can simply design these tags to have a “To” and “From” part to make the exchange of gifts more personalized. Ensure that you use a label material that can be written on easily.
Use a Label Shape that looks Festive
When designing a holiday label, be as creative as possible. You can incorporate imagery in your label shapes to make them stand out. For example, you can shape your holiday labels this Christmas as ornaments, Christmas trees, or any other imagery that compliments the holiday. If you are not sure which shape to use on your holiday labels, consult an experienced label company to help you design a catchy holiday label that will make your products stand out.
Add Glitter to Your Holiday Labels
Shiny labels grab customers’ attention which in turn improves product sales. You can use foil paper to make a holiday label that is sure to attract attention from far. If you only want a part of your label to glitter, use small metallic accents to create shiny patches on your holiday label. Take time to research on different label materials available in the market to find out which one will suit your holiday label design.
Research shows that products that have a good first impression tend to stick in customers’ mind for longer and most times they end up buying the product. A good custom holiday label should not only be about the shape and aesthetic appeal, you need to include a holiday message which maintains a balance between feelings and logic.
