Do your beer labels stand out from the crowd or do they just blend in with other beers? Before you can answer this question, you need to really look closely on your beer packaging and labels. Take a look from the content perspective as well as the graphic design of your labels. For most beer manufacturers, as long as a beer label is legible and contains the accurate information, then they are satisfied. If you are looking to stay ahead of the pack, you need to realize that graphics and content play a huge role in ensuring the success of a beer brand. Do not just settle for what other companies go for but, you need to break away from the pack to stay ahead. What are the secrets to printing the perfect beer labels?
Counter Current Trends
It is paramount that you keep up with the latest trends in beer label designs to keep your target audience. However, what you need to do is ensure that you have a different approach to what everyone else is doing to create unique labels. Find out what the public really wants in a beer and capitalize on that. You will find that most consumers are not really interested in the contents in a beer but, they easily want to be associated with top beers to maintain their status quo.
If this is the case, then you need to do a research and find out what your consumers are looking to achieve when they take your beer. For example, if you have a particular beer brand that is specifically brewed for ladies, you need to find out which type of ladies are drawn to this brand and why. Most women who take beer are independent and for this reason, you should come up with a beer design that exudes independence. That means that you have to carefully choose the imagery and the type of color you use.
Make It Fun
One way to make your beer labels fun is by creating a way to engage with your consumers directly. You can print barcode labels on your beer which the consumers can use to link to your website. Set up a promotional event where you allow consumers to participate in games to win all sorts of prizes. The barcode labels will allow them easy access to your website where they can register for the games.
This is not only a great way to promote your beer but it also helps you to attract new consumers. You can also make your labels fun by customizing them according to different holidays. Around Christmas, you can create custom labels with a Christmas holiday theme wishing your consumers a merry Christmas and a happy New Year.
Study Your Competition
If you notice that your product sales has started to go down, take some time and study your competition. Stack up your beers next to your competition and note what makes them stand out more than you. Find out why their brand is more appealing to consumers and use this information to better your brand. Once you find your weakness, come back to the drawing board and use top graphic designers to create beer labels that stand out.
