Most online businesses require mailing products to clients. Whether you need to invoice a client, mail a brochure or ship a product, you need to ensure that it gets to the right destination and receive attention as soon as possible. Creating custom mailing and shipping labels can have those effects.
Instead of using generic labels, it is more advisable to use custom labels to distinguish your company from the rest. Properly designed and printed mailing labels make an impact on your customers leaving a memorable impression. Leaving a good impression on your customers increases your chances of creating a large loyal client base which means more business for you.
Let’s see how you can create mailing and shipping labels that do more than just get your mailed products to the right destination.
Design
It is unfortunate that most companies do not put much thought into their mailing and shipping labels. How well you present your items or products will leave a lasting first impression about your business. Customers tend to buy more from a business when they feel they are appreciated and important.
You need to customize your mailing labels to show your customers that you have them in mind to create a lasting relationship. Come up with creative designs that will ensure your customers notice your package and act on it. Import pictures your label design but make sure you don’t over design to avoid cluttering.
If you decide to go all out, hire a professional graphics designer to come up with unique designs for your labels. If this is too expensive for you, you can get free mailing and shipping label templates online which you can use.
Font
Some businesses insist on handwriting their mailing addresses on the package instead of printing labels. This shows unprofessionalism and chances of having your package ignored are high. Print your mailing addresses to stand out. Instead of just using normal font on your mailing labels, you can go an extra mile and use a unique font that makes your label stand out.
Make sure you choose a font that is legible. Use a font that is both attractive and easy to read at the same time. You can use different colors on different parcels depending on the item being sent. If you are mailing to a female client, you can choose to use feminine colors like red or pink to make an impression.
If you are a small business owner who needs to mail a lot of items, it is better to invest in a digital printer to allow you to print your own custom mailing labels. Choose a printer that produces high resolution printing to allow you to print high quality labels. The VP 700 digital label printer is popular with small business owners since it is affordable and prints high quality color labels. Investing in your own printer is a wise financial move. You can print labels whenever you need to. The VP 700 printer allows you to print the exact number of labels you need to minimize label wastage.
