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When talking about labels, what one automatically thinks about are stickers. But, for a marketer, you have to go beyond looking at labels as mere identification tool. A label should…
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Creating the label design is one of the most challenging parts of brand marketing. The first thing you have to think about is how you can come up with a…
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One of the most diverse marketing tools is a product label. It can be printed in many shapes, size, and colors. There are also plenty of materials you can choose…
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In today’s marketing trends, company events like Press Presentation and Bloggers’ Gathering are being considered as essential to introduce new products or services. In such events, having customized wine labels…
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Sometimes you encounter packaging that is beyond words; so pretty, so stellar it simply takes your breath away. You look at the packaging again and discover it is not just…
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Research studies have proven time and again that people who take time to read nutrition facts labels consumer less cholesterol, fewer calories, less sugars and less saturated fats. It is…
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The design of your product packaging and the labels on your product – consumers notice these two things before anything else. It is therefore hard to deny that labels matter…
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Is there really a link between food labels and profitability? The answer pretty much sounds obvious, but it is not. These labels make it easy for consumers to compare their…
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A champagne label might be small or sound like a component you shouldn’t spend too much time on. This does not mean though, that the small label cannot pack a…
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There are more than 4000 religions on the planet. This can only mean one thing – that you cannot write off religion if you want to appeal to people. It…
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