The recent economic crisis experienced worldwide affected thousands of businesses both small and big. This shake down forced a lot of companies to revisit their expenditure accounts and try and cut back.
One area that companies have considered cutting costs is onprinting business labels. This has been a tough call to make since business people know that in order for their products to sell, they have to ensure they have shelf appeal and that can only be achieved through custom labels.
The good news is that there are a number of ways a company can lower the cost of label printing without sacrificing quality. Before you decide to cut department budgets or switch label companies, read on to find cost effective tips to help you reduce your label expenses.
Label Size
The size of the label influences how much per unit cost you pay for your labels. Bigger label size costs more since you only print a few labels in one roll which means you end up using more rolls in the end. Reducing the size of your labels allows you to print more labels in one roll and you end up using fewer rolls therefore saving money.
Increase Your Label Order
Most label printing companies offer discounts to their clients who print labels in bulk. You can take advantage of this offer and increase the number of labels you order. The more labels you print the lower the unit cost will be therefore saving you hundreds of dollars per year. For your next order, you can double your order which will see to it that you will have enough labels to last you for a long time while you save money.
Use a Lower Gauge Material
Consider changing the label material you are using and switch to a material that is more cost effective. For example, you can use film material since it is thin and has more wraps in a roll than most materials. This means you can get more labels from one roll compared to other label materials. However, before choosing this option, you need to talk to your label printing company to inquire if this option will suit your product label design.
Digital Printing
Digital printing is highly recommended for printing label orders which are less than ten thousand pieces. Unlike flexographic printing which needs printing plates to be set up, digital printing is fast and cost effective. Digital printing is also less labor intensive and it is a great way to print labels for related products since you can easily change graphics and texts.
Place Blanket Orders
Blanket orders are when a company and a label company agree to a long term order for a fixed quantity or period of time at a special rate. This agreement lowers your overall cost since the label company prints your label order in large quantities. However, you can only place blanket orders on label designs that you have no intention of making changes to any time soon.
