Are you a soft drink producer? You need to understand that consumers are always looking for new formats and tastes for soft drinks. Having this in mind will help you come up with innovative ways to package and label your products in a way that will guarantee success. The soft drinks sector is one of the most dynamic and fastest moving industries in the food and drink market. Due to this reason, producers need to be on the lookout for current labeling trends in order to maintain existing consumers as well as gain new market shares.
In United States, producers are required to print food and drink labels that give accurate information about contents in their products. Failure to do this can lead to heavy fines or even have products recalled. If you produce soft drinks for sale, it is vital that you be careful about the information you include in your product labels. Let’s take a look at the must-have information your soft drink labels should include:
Country Of Origin And Special Storage Conditions
Whether you manufacturer your own soft drinks or outsource this process, you need to ensure that you include the product’s place of provenance or country of origin on the label. Simply putting a picture of the place where the product originates from will not do. Also, you need to carefully describe on the product label any special instructions about storage conditions. It helps to boost the consumer’s confidence about your product by indicating if your product has been packaged in a protective atmosphere as well.
Information Display
Soft drink labels should be indelible. This means that the information printed on the labels must be difficult to remove. You need to invest in water proof materials to avoid letters from smudging or fading when in contact with external elements. When it comes to displaying information on your product label, the content should be printed using a legible font with a minimum x-height of 1.2 millimetres. Consumers should be able to see all the information at the same time. Content to print on the labels include:
- Sugar content
- Net quantity of the drink
- Name of the drink
- Label Allergens (if the drink is not all natural)
If your soft drinks are not made from ingredients that are all natural, you need to include them in the label. List all the ingredients with the exact percentage used. This helps consumers with allergies know which drinks to avoid. The FDA is very strict about this regulation. There have been cases of companies neglecting to list all ingredients only for allergic consumers to get health complications because of taking a drink that had allergens they were not aware of. Being neglectful can lead to law suits which can cost a company a lot of time and money in the long run.
Show The “Best Before” or “Use By” Date
It is mandatory that you include a ‘Use By’ or ‘Best Before’ date on the labels of pre packed soft drinks. This is recommended by the FDA as a safety measure to help consumers avoid taking drinks that are past the expiry date.
Additionally, do not forget to include the nutritional value of your drink to help sell it more. If you are new in the business, get professional labeling advice to ensure your labels pass the FDA test and do not mislead consumers. Always print high quality labels to enhance the look of your product’s image.
