Label and packaging trends can be mysterious since some change as instantly as they were introduced while some stay the same for years. Some labeling trends have evolved over the years creating personal experiences that connect customers to brands on a much deeper level. Both small and big businesses agree that label designs have a huge driving force behind their businesses. The following are labeling and packaging trends that are predicted for 2017.
Simple, Bold and Clear
The world is becoming fast paced and shoppers usually don’t have the time to study every product’s detail. They already know what they need when they get to a shopping mall and for this reason, you need to keep your product labels simple, bold and clear. You need to ensure you provide essential information in a label to allow shoppers make an informed choice. Using clean cut design on your custom label can make a product stand out by using simplicity.
Embrace Custom Lettering
Almost everything has been digitalized making things impersonal and cold. You can instead choose to use irregular lines and texture in your label design to create an organic effect. This makes your product stand out by creating warmth that in turn creates an emotional tie to the product. In the year 2017, it is predicted that most businesses will go back to hand lettering to create a homemade and handmade feeling of nostalgia on their products.
Don’t hold back on Color Use
It has been scientifically proven that colors evoke emotions and they promote impulse buying. Unlike before, more label designers are incorporating bold colors in new and exciting ways. There have been cases where some consumers cannot remember a product by name by they definitely remember the color on the packaging. In 2017, label and packaging trends are predicted to use more bold colors in their designs. Who needs words if colors can be used as effectively?
Repeat a Pattern
This is an example of a label and packaging trend that never goes out of style. The trend prediction for 2017 is that most businesses will choose to repeat patterns they have used on their products before. The reason behind this strategy is that a bold and playful pattern creates a strong identity that consumers cannot forget easily. You can consider changing a few details to your label patterns to make them look upbeat and modern to keep up with the changes in the market.
Experiment with Die Cutting
Traditional labeling and packaging don’t reveal too much about a product and this is a setback especially when the market has become so competitive. Coming 2017, businesses will experiment with modern label designs that use die cutting to show products while still in their packages. Designers have come up with creative ideas on how to use humorous shapes and brand logos to create a window in your product package to show off the contents in a clever way. This strategy draws consumers more to a product thus promoting impulse purchases.
