promotional labels
12 Sep
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Designing the right promotional labels can help a small or big company to get across a strong message and distinguish its brand. Whether you are preparing for a big event, testing a new market, running a targeted promotion, you need to create labels that will help drive sales and stay on top of mind. If you are thinking of designing promotional labels for your products, there are key points that you need to consider. Top key points include:

Choose The Right Graphics Designer

The first step is to hire a qualified graphics designer who has a lot of experience in label designs. To pick the right designer, you have to look at their portfolio to see what they have done in the past. Check their resume and see if they have a record of designs that have been successful in the past. During an interview, ask professional questions to see if he or she understands the dynamics of the industry to know if they qualify. A good graphics designer will come prepared and they will have a number of suggestions on how to make your label designs successful.

Choose The Right Colors

The colors you use for your promotional labels will directly influence the buyer’s purchasing decisions. You should consider several factors before choosing the final colors to be used. Take into account the color of your brand, product and the coloring of your product containers. Also, use color psychology to determine which colors will have the most impact on your target audience. Never shy away from using bold colors. Remember, the intention is to make your products pop from the shelves, so you need to do a little competitive analysis and research in local stores.

Choose The Right Fonts

The types of fonts you choose deserve careful planning and consideration. Don’t just settle for the typical fonts like Times New Roman, Ariel, etc. Choose a font that will capture the personality of your product and help the product stand out. For example, if the product is meant for kids, try a font that is playful and fun. However, ensure that the font(s) you choose is readable both from up close and from a distance. Promotion is all about grabbing the attention of a potential buyer and you only have a few seconds window to do that. If your labels are not legible, consumers will go to the next product.

Company/Product Name

This factor goes without saying. However, most companies overlook this factor and they make a mistake of including the name of the company or product on the wrong part of the label. A product name should be displayed prominently on the label. This should be the first thing a consumer notices. Stay consistent with your brand look to make it easy for consumers to locate your product on the shelves next time they go shopping.

Choose The Right Label Material

Your labels designs should be in sync with your label materials. There are several label materials that you can choose from. Ensure your choice is also practical to the packaging of your products. Also, factor in the storage conditions of your product to ensure durability. If you are not sure which label material suits your promotional labels, ask for advice from a reputable label printer to help pick the right one.