If you are designing a new label for your beer, there are a few decisions that you need to weigh. There are numerous different regulations and rules that govern what information has to be included in beer labels. You need to understand these rules to help you create the perfect beer labels to be able to compete with bigger beer brands. The following is the information you need to include in your custom labels.
Name Your Brew
Does your beer have a name? Are you creating for specific event, such as party or event, or is it seasonal? You need to pick a name that ties it with your theme. Naming a beer helps a brewer to brand it as their own divine creation and also helps to distinguish between other flavors. Ensure that the name of your beer is prominently displayed on the label. Use a unique, but readable font to capture attention.
The Flavour
Why should consumers buy your beer and what is special about it? Include a detailed description of flavours in your beer on the label. You can choose to be precise by using short phrases like tart, spice, fruit, smoke, roast, malt, hop or crisp, or you can use more descriptive words and even suggest other flavour pairings. Being detailed helps to attract foodies.
Batch Information or Bottling Date
It is a requirement that every beer label should have a bottling date. This information helps consumers avoid expiration. You should also include batch information to help you track each batch’s results if you record your brewing process. This information is very important if you test different recipes to know which batch is performing the best in the market.
Alcohol Content
You should always include the alcohol content in the labels. The first thing consumers look for in a beer label is the alcohol content to determine whether it is what they can handle. Place the content percentage where it can be easily located on the label. Consumers are particularly keen about this information and if you fail to include it, they will not trust your brand. Also, including alcohol content is mandatory by law.
Name And Address Of The Bottler/ Producer
The name and address of a bottler and or producer should appear on the label. Include your company name, city and state in the address. If you don’t do bottling yourself, you don’t necessarily have to say who did. However, you need to include “distributed by” and add your company’s information. If you import the beer, the importer’s name and address must appear on the label.
List Ingredients
Have you included any special ingredients in your beer to make it stand out? You need to list all the ingredients used to make your beer. If there are any special ingredients, this works to your favour since consumers will be able to tell what makes your brew stand out. Don’t forget to list food allergens if your beer contains some.
To be able to print accurate information on your beer labels, you need to read State Laws regarding beer requirement. You can also ask a professional label printing company to help you design and print custom labels since they already know what information goes on a beer label.
