beer labels sizes
06 May
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When it comes to beer products, the sense of taste is what keeps consumers coming back for more. However, how a beer is packaged and presented is what draws consumers to the brew in the first place. When you walk through a store’s aisle, you will be overwhelmed by the number of choices available. The design of a beer bottle label is what draws consumers to a product and brewers work to ensure their beer labels are enticing enough to capture their audience attention.

In this post, we will not be focusing on label design or color; instead we will look at how to select the right size and shape of a beer label. We will share the options you have for labeling your beer and offer tips on how to use each one effectively.

Different Beer Label Styles

There is more to a beer label than one might consider. You have to consider how it will wrap on the bottle and if it will be front-facing only. If your beer bottles have a neck, you have to ensure that the label can easily be identified in a six pack. There are a variety of label styles you can consider when creating the perfect beer bottle label and they include:

Beer Neck Labels

Most beer brands that have a neck do include a beer neck label separately. If you are thinking of adding a beer neck bottle, you have two options. You can either apply a rounded neck or a title belt neck. Most beer brands include both the main square label and the beer neck label in one beer bottle in order to maximize on the space available. However, if you are looking for a minimalistic aesthetic, you can only apply the beer neck labels. This works best when you have an attractive beer bottle design. If minimalism is more your style, using the beer neck labels solely puts the focus on the beer and that is what matters the most to consumers.

Full Wrap Beer Bottle Labels

Full wrap beer bottle labels are rectangular labels that wrap completely around the surface of a beer bottle. These types of labels are ideal if you have a lot of information to include or you have an elaborate design. The amount of space available in these labels can allow you to include a list of ingredients, describe what inspired the beer, a detailed taste profile or a story of how you beer brand came to be born.

Half Wrap Beer Bottle Labels

Would you like your beer bottle labels to be short and to the point? Half wrap beer bottle labels have limited amount of space which is enough to include the information required by law and your logo. These labels only cover one part of a beer bottle which lets the product shine through. This is a great way to showcase the rich color of your brew and save on the ink and label material that comes with printing the whole circumference.

At the moment, the commonly used beer label shapes are square, rectangular and rounded. They are standard, comfortable and traditional. Whether you prefer using custom labels with square, rectangular or rounded corners, ensure that you choose the right label material and adhesive for durable solutions.