Are you thinking of starting a juice brand or seeking to upgrade an already existing brand? With local juice bars venturing into bottling and distribution, the competition for juice brands market continues to become stiff. The only way to get to the top of the food chain is to make your brand noticeable among the many brand names in the shelves. Read the following tips on juice labels and packaging to make your product stand out from the rest.
Use a Clear Container
Ensure you select a clear container be it a PET or a glass bottle. When the product shows through the packaging then that has a great impact while on the shelf. The striking color of the juice act a part of your packaging design and promotes the sales of the product.
Choose Durable Label Materials
Most people tend to judge the book by its cover. The same happens with the kind of label materials you use for your products. Keep in mind that juice products get stored in a refrigerated environment therefore they get moist. The label material you use should be waterproof and use permanent adhesives to keep the labels in place. If you get cheap labels, they will begin to wear off immediately they get handled and this will leave a bad impression about your product.
Let Your Label Tell Your Brand Story
Use your label to tell your brand story. Tell your consumers why your product is different from the rest and what makes it special. This creates an interaction between your product and the consumers making it more memorable. A memorable product attracts loyal customers who become return clients.
Choose the Right Container Shape For Your Product
Do you ever wonder why most juice and beverage manufacturers use round bottles for their products? One of the main reasons is that they have a lot more options in labeling equipment. As much as square bottles are unique and would make very exquisite juice containers, they usually pose a challenge when it comes to automatic labeling process. However, you are not limited to only choosing the round bottles. If you feel your brand needs to go with a square bottle or any other packaging shape, you need to talk to a professional labeling company and let them handle your labels in a professional way to get the best output.
Incorporate Images Into Your Labels
Make your labels by including images that tell your brand story or just for decorative purposes. You can also place images that show the flavor of your juice. It is usually recommended that you use your brand colors on the labels to make it more memorable and also create an interaction between the customers and the product. This reduces the decision time taken by consumers when caught in between choosing between different products.
At Cut Sheet Labels, we guarantee our clients top quality food and beverage labels at very affordable prices. We have a very fast turnaround time ensuring that orders are delivered on time. contact us today for more information!
