promotional labels
09 Aug
/ By

An effective logo instantaneously communicates a company’s identity and usually there is no such thing as a good or bad logo. As the saying goes “beauty lies in the beholder”; we can say that this same principle applies to company logos. However, in as much as the design of a company logo does not really matter, a logo plays a huge role when incorporated in a custom label. With this in mind, you need to ask yourself whether your company’s logo is effective.

If you are planning to create and print promotional labels, you need to ensure that your company logo is displayed prominently. One advantage of having a logo displayed prominently in a promotional label is, it allows consumers to identify a product easily in the store shelves. An image is a powerful marketing tool compared to text. Most consumers will remember a product simply by identifying a logo. Use this to your advantage. Let’s look at top characteristics of a logo to ensure it succeeds in enhancing your promotional labels.

Memorable

As mentioned earlier, a logo needs to be memorable so as to allow consumers to easily identify your products. Top companies like Nike and McDonald have very memorable logos and this continues to be the number reason they continue to flourish. A client will simply enter a store and immediately they see a logo they can identify with, it automatically makes it easy for them to choose a product. Ensure that your logo has unique characteristics to make it more memorable. You can combine the use unusual shapes, objects and vibrant colors.

Simple

Simple does not necessarily mean boring. A simple logo will attract a consumers’ attention more easily than a complicated one. Just because your logo is complicated, it does not mean that it is better. In the world of custom labels, the term “Less is more” is practical. Use minimal fonts and colors in your logo design to make it simple.

Timeless

The main advantage of using custom labels is that a company can change the label design as many times as they please to fit a certain season. Promotional labels can be re-designed as many times to fit different occasions to ensure they reach a wide audience. However, ensure that you come up with a company logo that you intend to stick with. Changing your company logo often will cause confusion and show consumers that the company does not know their true identity.

Appropriate

Always ensure that your logo is appropriate to your brand. What does this mean? If your brand targets the youth and younger generation, then your logo should reflect those qualities. A company logo is not meant to show consumers what the company sells but, the logo design should be able to reflect your brand’s qualities.

Versatile

How versatile is your logo? You need to see if your logo design is flexible enough to work across different applications and mediums. Once in a while you may need to use different colors to fit a certain custom label depending on the target audience.

Bottom Line

When designing a logo, target a timeless aesthetic that will allow you to use your logo for a long time. Make sure that your promotional label design accommodates your logo to avoid distracting viewers. Hire a professional graphic designer who will know how and where to place your logo especially, when designing cosmetic labels to make it effective.