At Cut Sheet Labels we understand that a product’s value is perceived from its packaging as well the label design. That is why we have come up with innovative digital printing capabilities to ensure that we provide our clients with tailored craft beer labels.
In the recent past, the craft beer industry has seen tremendous growth and new breweries are coming up every now and then. Craft beer has been termed as the new liquid gold and the competition is very stiff among craft brewers. Every brewery has been seeking new ways to draw consumers’ attention through personalization, specialty enhancements and connection through social. At Cut Sheet Labels, we have a variety of print programs, specifically for craft brewers they can choose from to ensure they create top notch beer labels.
Let us look at top reasons why craft brewers are better off using digital printing for their custom labels
Short-Run Label Jobs
Craft brewers do not produce in mass and usually they do it in small scale depending on their market share. This means that they can only afford to print the exact number of labels they need at a particular time. Traditional print technologies like flexographic printing cannot handle short-run label jobs. Digital printing allows craft brewers to print the amount of label they require at any time without having to waste on label materials.
Allows Customers to Grow
Digital printing allows customers to tailor their craft beer labels to suit different target markets. This means that a craft brewery can easily expand its market share by venturing into new markets through customized labels. More market share means more revenue which in turn helps a brewery to grow. A small startup business can start printing its own labels by using the VP700 digital label printer and as demand continues to grow, it can seek special print runs from a label printing company.
Cost-Effectiveness
If you are a craft brewer and you require less than 5,000 print runs, then you are better off using digital label printing. Digital printing is more cost effective and allows customers to order for small batch runs at affordable prices. If you went with the traditional method of printing like flexographic, you will have to order for big batch runs which not only cost a lot of money but, they also lead to label wastage.
Print Programs Tailored to Your Needs
Digital printing offers a variety of print technologies and label formats that can be tailored to match your needs. Some applications require cut and stack labels or the “no label” look just to mention a few. Whatever your need is, digital printing combines special technology to incorporate decorating and converting options. This technology cuts back the time used to print labels meaning that customers end up getting a fast turnaround time.
At Cut Sheet Labels, we have amassed years of experience and we have partnered with our clients to provide label printing solutions. We use the latest digital printing techniques to ensure that our clients get high quality printouts at affordable prices. For more information about digital label printing, contact us today!
