VP700 Memjet Printer
09 May
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When it comes to product marketing, a good label makes all the difference. Consumers, product managers and marketers all agree that for a product to succeed in a market, its label should be able to attract attention. This means that a product label must be colorful. The only way to achieve this is by printing labels using digital label printers.

Most business owners when they think of color labels, the first thing that comes to their minds is the price. The price should not be a major concern especially if you opt for in-house printing. Using a digital label printer to print custom labels in-house has many benefits and the innovation behind this technology makes label printing reliable, fast and easy.

In this article, we will focus on the VP700 memjet digital label printer and why a business owner should invest in one.

Why Invest In In-House Printing?

It is unfortunate that in-house label printing has a bad reputation. Business owners think that by doing so, that adds one more thing to manage in their businesses and that it is a complicated process. This is not the case. There are many advantages to investing in a VP700 digital printer. These include:

  • Print in color: Most business owners shy away from printing colored labels simply because they think it will cost more. The truth is that color ink is not more expensive than black ink. Colored cartridges are very cost effective and they can last for a long time when used responsibly.
  • Quality, efficiency, speed: Digital label printers are able to print labels at an incredible speed. The final printouts are of high quality offering up to 1600 * 1600 dpi. Being able to print labels fast ensures that orders are processed on time meaning you offer your customers a fast turnaround time.
  • No inventory costs: In-house printing means you only print labels when you need to. You don’t have to invest in extra storage space for your labels. Instead, you focus more on production.
  • Foolproof flexibility: Does your product line require labels in different formats? The VP700 memjet printer has the capability to print different label variations. With just a few clicks, you can print labels with different variables like dates and serial numbers. The printer has software that is able to manage it all.

In other words, in-house printing offers better results than printing externally. The VP700 printer offers greater flexibility and lower costs.

Understanding The Memjet Technology

The technology behind memjet printers allows labels to be printed in special water-based ink. This means that as soon as ink hits the surface, it dries up quickly to offer durable solutions. The water-based ink is absorbed fast to avoid drips and blurs producing high quality labels. The VP700 digital label printer is a popular choice among small and big businesses simply because it has the capability to print different formats and different labels without any intervention or changes. The printer’s software takes care of all that and that saves you a lot of time. In the world of inkjet printers, the VP700 is considered to be the ‘Rolls Royce’. It is robust, efficient, flexible and easy to use. Invest in a VP700 today to get all the benefits of printing in-house.