clear labels
12 Dec
/ By

It is very easy to spot an appealing and well-designed labeled product when you see one. There are no specific rules that you must follow when it comes to creating a well-designed product label. It all scales down to your imagination and creativity. This is because there are certain elements in the label design that makes it attractive and compelling. In this article you will find a guide through the main design of the product label and tips on how you can take advantage of these elements.

Material

Before you be begin any design process you will have to factor in the material to be used. There are numerous materials that can be used including; white, cream textured and clear paper. Clear materials are unique and striking to the eye if used very well. They allow for no label look. They are simple blends well with any color of container even clear containers. The size of the material should accommodate the graphic as well as the labels without looking clumsy.

Color

Color codes, color patterns, color wheels and just about anything to do with colors work like magic when mastered well. That is as far as designing unique product labels is concerned. Dark colors appeal to men and young boys. Brighter colors on the other hand appeal to girls and women. This is not the case always though, which is why one needs to be creative. You may also need to research in color dynamics so as to know what works well for your target market.

Graphics

Graphic images can also be applied on clear labels. The advantage is that you can use any color preference and still create that jaw dropping appeal. If you are good at graphic designing then you can create your own graphic image for your label. Nonetheless, graphic images are inexpensive in the online market, as a matter of fact there is an overwhelming number of graphic design platforms with crazy illustrations that will leave your customers admiring your products.

Readability

When it comes to getting the attention of a customer browsing the aisles of a grocery or supermarket then you only have a grace period of about 2-3 seconds. Unless your product label is easily readable at a glance then you are about to lose a lot of customers. Not all texts will feature the same font size. But even then, what’s important should be clear. One shouldn’t struggle reading a label. Product label should for instance, be readable from 6 feet.

Fonts

The choice of fonts is just as important as picking the material, graphics and of your desired product label.  Avoid fonts you find on standard computer programs like Calibri, Arial or Times New Roman. The aim here is to come out as unique, so avoid common an overused fonts in your clear labels. There are many cool and professional fonts on the web, try something different if you want your product label to look unique and classy.