Are you in the coffee business and looking for a unique coffee label to place your product on top of the food chain? Well, there are certain factors you need to consider if your brand is to be successful. The National Coffee Association survey shows that 63% of adults drink coffee every day which means the market is flooded with different coffee products and the competition is high. For this reason, you need to come up with custom coffee labels that stands out from the rest.
The secret to building a successful brand lies in the packaging and label designs. You need to work with a professional label company to come up with an outstanding product label design for your coffee brand and use the right label materials to capture the market’s attention. Here are a few tips on how to come up with creative custom coffee labels.
Choose the Right Colors for Your Custom Labels
Colors are known to have a psychological effect and consumers tend to be drawn to labels with unique color combinations. Choose a bright color that stands out but not overly aggressive at the same time. It helps to incorporate your brand colors in the label to make your product memorable.
Choose the Right Font for Your Custom Labels
You have to be careful on the type of font you choose for your product label. Not all fonts have the same appeal if you seek to target a particular consumer base. For example, you can choose the San serif font to speak to the younger coffee drinkers since it has a hype modern feel to it. Or, if you seek to add elegance to your product, using the cursive fonts is recommended.
Choose the Right Images for Your Custom Labels
The use of images in a custom coffee label adds personality to your label design. This makes your product memorable and therefore you are guaranteed repeat customers. You can choose to use animals or people images on your label to tell a story about how your company started or the company culture so that consumers can make a personal connection with your coffee.
Choose the Right Label Materials for Your Custom Labels
An artist is very careful as to the kind of canvas he chooses before painting because he knows that will determine the quality of the end product. This also applies when it comes to label designs. A custom coffee label needs to be unique and therefore you need to invest in quality label materials. For example, you can choose to use a semi-gloss paper because it has a sheen and the print quality is excellent. Go with a label material that is cost effective and has the ability to capture the consumers’ attention.
Choose the Right Label Shape for Your Custom Labels
Before settling for a label shape, you need to have the final packaging for your coffee ready. Most designers will ask for the product packaging before they can design a custom label. The size and the contours on the packaging will influence how the shape will be. Be creative in the shape of your coffee label and don’t just settle for regular shapes mostly seen in the market. A unique label shape will make your product stand out.
