The use of oddly shaped product containers makes for visually interesting, easy-to-use and more appealing packaging. However, when it comes to labeling oddly shaped containers, there are various challenges one has to overcome. Labeling oddly shaped containers requires one consider special set of factors unlike labeling regular containers.
Oddly shaped containers come in various forms and shapes. Tapered containers are more common since they fit various industry applications. Any container with an odd shape requires custom labels that are designed to fit the contours and size of the container. To come up with customized labels for oddly shaped containers, you have to be very creative. You need to consider the following factors before designing such labels for an oddly shaped container.
The Shape Of The Container
The shape of a container determines the shape and size of product labels. Oddly shaped containers require more effort and time when it comes to designing labels. You want to work with an experienced designer who will be able to come up with a design that will fit your container. A designer will take measurements of your container first to determine the size of the label. You have to decide whether the label will cover the entire container or a part of it. If the label is to fit the entire container, then the designers will have to take accurate measurements of the contours. Your designer needs to work closely with your label printer in order to create label shapes that can easily be printed on roll labels.
Materials for Custom Labels
The other important factor to consider before designing a custom label for oddly shaped containers is the type of label to be used. Once you decide whether your label will cover the entire container or part of it, you will need to choose a material that will stick perfectly on the container. Shrink sleeves are the best label materials for oddly shaped containers since they cover the entire surface of a product. Shrink sleeves are made of thin films. The film is subjected to heat which makes the film to shrink to fit a container. These label materials are the best since they offer a bigger label space to allow the product owner to include as much information as they can. They can also be used as tamper proof seals to protect products from contaminants.
Choose A Smaller Label
To avoid going through the hassle of designing labels of different shapes to fit your container, you can simply use a smaller label that will not accentuate the curvature. The label will simply be placed in the middle of the container. However, that will mean that you work with minimal label space. If you have a product that requires you to include more information on a product label, this may not be the best idea.
Most manufacturers and small businesses prefer packaging their products in traditional container shapes since they are easy to design labels for. However, oddly shaped containers make a product stand out more since they capture consumers’ attention from the store shelves. If you decide to package your products in oddly shaped containers, work closely with a seasoned label printer to ensure that you print custom labels that fit will around your product perfectly for durability.
