Aficionados, also known as “foodies” have a discerning taste when it comes to cooking and eating food. If you own a spice and seasoning product line, you may want to re think your current label design and work towards attracting a new market share which includes foodies. Since product labels are the face of a brand, you have to come up with a design that is luring enough to attract foodies to buy your products. Use functionality, design and product information as your key tools to revamp your spice labels. How can you make your spice labels marketable to the foodies?
Incorporate Tasty Graphics
Spice labels with images of mouthwatering food tend to sell more than plain spice labels without. The psychology behind this is the fact that when consumers go for spice shopping, they first get attracted to spices with imagery and through their imagination they envision themselves using that particular product to make delicious meals. If your current spice label has no imagery, you need to invest in a professional photographer to take high resolution photos to be used in your label.
Suggest Recipes
In as much as foodies like to experiment and come up with recipes to create delicious meals, they are also always on a look out to try new recipes that others have come up with. Come up with a unique recipe that includes your spice as one of the main ingredients and include it on the spice label. Any foodie seeing your recipe for the first time will not resist the urge to buy your product. Ensure that your recipe is very good to keep your clients coming back for more. You can choose to come up with new recipes after some time to keep the foodies’ interest up.
Highlight Special Ingredients
You need to understand that foodies don’t randomly pick spices without trying to find out what the key ingredients are. Ensure that you list the ingredients and nutrition facts on your spice label. This information usually helps foodies know where to use the spices and which foods can pair perfectly with the ingredients stated.
Describe The Flavor Profile
Foodies have a way of expressing their love through delicious meals. You need to pick a catchy flavor profile that is enticing enough to catch foodies’ attention. Make use of bold words like “smoky” rather than straightforward taglines. Descriptive words have a way to make someone imagine a scenario they would love to be in which creates a sense of longing. While designing any food label, ensure that you combine these words with imagery to make the spice even more desirable.
Give Your Spice Story
Foodies believe that behind every delicious meal, there is always a story. This should also be the case with your spice. Give a story on how you came to develop the spice and what or who motivated you in the first place. This will help foodies remember your spice every time they go shopping.
To attract a foodie you need to think like one. This way you will convince them that your spice is able to transform their food from good to spectacular!
