There are a number of reasons why a consumer can choose to buy one product over other similar products that are available. The perception of the consumer in this scenario is affected by factors such as price, quality and labels. Influencing the perception of the consumer through good quality custom labeling is therefore essential.
Custom Label Colors
Some companies play down the effect label colors have on the consumers. Studies have shown that over 80 percent of consumers are attracted to buy some products because of their aesthetic value. A common case is where a product with a red or green label may move faster off the shelves as compared to a product with a black or grey label.
Research has proven that green colored custom labels have the effect of making a product seem healthier to a consumer despite the nutritional content of the said product. The bias employed by the consumer is solely based on the color of the label. A similar product might be of better quality but will not seem appealing to the consumer. Some form of understanding of the effect of colors in packaging products can go a long way into motivating customer behavior.
Colors are known by many to exude some sort of temperature gauge, either warm or cool. Warm colors induce a feeling of excitement while cool colors generate a calm or soothing feeling. Having this in mind, one can find a creative way of using them in the product label to mimic the kind of feeling you may desire to be felt by the consumer on seeing the product’s package.
Influencing Product Quality Through Custom Labels
For your product to have a competitive edge over others in the eyes of the consumer, the quality of your promotional labels has to be superior as compared to the competitor’s. Labels come in handy here in swaying the consumers’ perception concerning the quality of the product. A good quality label should differentiate itself from other products by containing additional information like its ingredients and where it was manufactured. The typicality of the custom label creates a feeling of it being of higher quality than other products on display.
Marketing to your Target Consumers
Knowing your ideal client comes in handy when designing a custom label. Your ideal consumer could be either specifically male, female, children or persons of a particular field like doctors, business men, lawyers and so on. Packaging and labeling a product meant to appeal to children may not work for teenagers. For instance a product targeting children may have dazzling colors that are attractive to their eyes while a product targeting adults may have whitish shades to portray a softer adult like image. If the product is targeting the innovative consumer, a sleek unique custom label and packaging will seem more attractive. A unique labeling works best when it clearly differentiates it from competitors with similar products.
Point to note is that a sturdy and secure labeling and packaging not only ensures quality in the consumer’s eyes but also helps prevent any loss that can result from the product being damaged during shipping.
