In the recent past, the market has witnessed the entry of products that cater specifically to men such as beer, cigarettes, hair gel, aftershaves, razors and more. Unlike in the past, modern men are not afraid to help out with shopping and they are so much attuned to technology. Men shop differently than women and they are so much into product details other than how well it is packaged. On the other hand, women are known to easily make their purchase decisions simply based on how attractive a product looks. If you are manufacturing products meant for the male consumers, you have to create custom product labels that appeal to the male psyche. How?
Go Tech Savvy
Men like taking control of their surroundings and like being associated with things that make them extra challenging and smart. As a producer or manufacturer of men’s items, you need to indicate on your labels how practical those particular items are. This is because men are more inquisitive and they will be drawn to the technicality behind the product they wish to buy. Ensure that you use the visual and tactile aspect of labeling technology to create a wide range of promotional labels for men. Try to include more codes and grids, mathematical and scientific symbols in your label designs.
Explore Their Wild Side
Men also want to associate with traits like speed and strength. How can you incorporate this in your product labels? Despite modernization and the fact that men have more rational and scientific thinking, it has been proven that he does not mind equipping himself with strength and aggression of wild animals to be able to tread through modern living. Design your labels in a way that will make a man believe that his ego will be boosted once he uses your products.
Revisit Man In Black
Have you noticed that products designed for men are mostly packaged in black? This is because black color is associated with strength and masculinity. When designing product labels for men, be careful of the choice of color you use. Use bold colors that evoke strength, knowledge, power and class to attract the modern man. If you are in the food industry, put more emphasis on qualities that would draw men more. For example, when designing a food product, you can highlight and put more emphasis on protein than calories and fat. Putting an emphasis on protein will appeal more to men since they associate it with building a block of muscles.
Package In Reusable Containers
Most men love building stuff because it gives them a sense of accomplishment. It is not just enough to come up with a great product label that is appealing, but a man will check the packaging as well to see if the container can be used in one of the projects he has in mind. Be creative with the container design. For example, if you are in spare parts business, try packaging your products in crates which can be useful later on.
Conclusion
There is so much material about how to create attractive custom product labels, but little emphasis is put on how to create labels that will appeal to male consumers. If you specialize in men’s products, focus more on what their needs are and try to convince them why they need to buy your product.
