VP 700 Digital Label Printer
18 Apr
/ By

Do you feel dissatisfied by the out-of-house label printing solutions? If your answer is yes, then there is a solution for you.  As a small business owner looking to expand your brand, you need to find ways to cut your costs of production to increase your profits. One area you can cut down on production costs is your product labeling expenses.

The inception of the VP 700 digital label printer has helped many businesses cut down on label printing costs while still maintaining the quality of color labels. This printer has allowed businesses to print their own labels in-house which allow them to customize product labels. Before we look at ways to cost effectively use your VP 700 digital label printer, let us look at the key advantages of investing in this printer as a business owner.

VP700 Benefits At A Glance

  • High Quality: This digital printer allows you to print high quality color labels and it is able to bring out clear crisp pictures, barcodes and text. It is able to print up to 1,600 dpi.
  • Compact: Meaning that the printer does not take too much space therefore very convenient for small growing businesses.
  • Lower Cost: Compared to out-of-house printing, you can save a lot on VP 700. The costs of label printing goes down three to five times lower than the mini press.
  • Fast Setup and Turnaround: Since all the printing is done in-house, there are no delays and a business owner can print labels as required. This means that there will be no order hold up ensuring that orders go out on time.
  • Low Cost Per Label: The VP 700 is economic and compared to low end desktop printers, it is able to cut the printing costs by half.

With this in mind, let us look on cost effective ways to use your VP 700 digital label printer to grow your brand.

Operate On A Need-To-Print Basis

What does this mean? Most out-of-house printing companies have a minimum print run amounts that a small startup business may find to be too much. Sometimes a small company may not need to use all the labels printed and this means the remaining labels become waste therefore costing the company money. Since the VP 700 allows you to print your own color labels, it means that you can print the exact number you need at a particular time. So this means there is minimal wastage of printed labels and the company gets to save more.

Save On Seasonal Labels

The main advantage of investing in a VP 700 printer is that it allows business owners to customize their labels according to seasons and occasions. If there is an upcoming season, business owners can take advantage and print labels with seasonal greetings and personalized messages to their consumers to increase sales. Business owners can also print promotion labels to help move any dead stock which in turn saves the company from losses. The VP 700 printer can easily be maintained and does not require a lot of man power to operate.