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Are you a soft drink producer? You need to understand that consumers are always looking for new formats and tastes for soft drinks. Having this in mind will help you…
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If you are designing a new label for your beer, there are a few decisions that you need to weigh. There are numerous different regulations and rules that govern what…
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In the recent past, the market has witnessed the entry of products that cater specifically to men such as beer, cigarettes, hair gel, aftershaves, razors and more. Unlike in the…
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If general knowledge has taught us anything it is to weigh our words. You may mention something in good faith but the consequences will be a hundred fold. In custom…
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Hair is an important part of your body. It is said to be one’s crown so one has to guard his or her own. Hair products are flooding the market…
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It is unfortunate that most business owners use labels but end up using the wrong label type only to find out later when the application fails. There are various label…
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When it comes to beer products, the sense of taste is what keeps consumers coming back for more. However, how a beer is packaged and presented is what draws consumers…
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The coffee industry is one of the largest industries in the world today. Unlike a few years back, coffee was considered to be a drink only taken by the middle…
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Today, beer drinkers are becoming more diverse and certain beer flavors and styles are resonating more with particular demographic. If you own a small beer company, you need to put…
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Studies have shown that shoppers judge and discriminate a product’s labeling and packaging for what it is and what it isn’t. Most small business owners think that the hardest part…
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