Custom labels play a big role in defining the face of your company to the channel users. It’s all about reinforcing the brand by showing the customers how your product works. But before going berserk on meeting customer’s expectation, make sure you have appropriate processes for a budget production line. On demand custom labeling is one of the cost effective ways to pull in more buyers. Moving over from the days when companies used black-only text labels, the generation is shifting towards more attractive color labeling techniques. But is it worth the expense? Let’s take a look at some of the benefits of on-demand color labeling.
Printing Custom Labels On-demand Aids Brand Reinforcement
Companies across the globe spend a good chunk of their revenue on creating a strong brand image in the market. However, simple things don’t get significant consideration, such as colored product labels. By adding a color picture, text or logo to your product, you can catch the attention of the buyer at the very first glance. Ask this question to yourself, what looks better? A black and white outdated stuff, or an appealing vibrant sticker?
Last-Minute Customization
If you are purchasing pre-printed labels, you might have to order a bulk amount initially. While you may get volume-based discounts on the entire order, it also means waste of stock when certain changes are required in the last minute. With on-demand labeling, you reduce the overall costs of your labels by making required changes at the last possible minute.
Focus On Important Warnings And Information
Different colors and the font style can be used to distinguish between a general and an important piece of information on the product label. Details like user warnings, staging information, ship to details etc can be emphasized in bold colors. This eliminates the scope of shipping error and manhandling of the product.
Promotion On Special Offers
Nobody will bat an eye on something exclusive written in plain black text, no matter how big the offer is. Let your consumers easily spot what you are offering to them. This is a good marketing strategy with little incremental cost.
Elimination Of Pre-Printed Label Stocks
What might look like a small deal may actually burn a hole in your pocket over a long term. Some companies usually spend a lot of money on pre-printed stuff, which is not a better choice than buying aVP Label Digital Printer to fulfill on-demand labeling, as and when it’s required. Keeping huge stock pre-printed labels is not a smart choice, especially if you have thousands of products to be labeled. With on demand printing, you are not only reducing the inventory cost, but also minimizing labor cost for picking and replacing the labels.
Reduction Of Waste And Labor
Choosing the right kind of printed label requires picking the same and applying it in the correct location. If there are any mistakes, you might have to fix it manually. This involves excess labor and generates a good amount of waste if some stock has to be discarded. Replacing this with on-demand labeling makes the process more productive.
